Caught your eye?
Good.

That's the job: get your business found, then keep it found. I'm Luis Cota, an SEO consultant who audits, fixes, and compounds results month over month for business owners, and builds the custom AI automations that give agencies their hours back to maximize client outcomes.

“Knowledgeable, skilled, a good listener, and always there to help.”

Commva Inc · Marketing agency · Endorsed on Upwork
5.0 on Upwork, every written reviewRead them on Upwork

I help two kinds of clients.

Pick the one that sounds like your week. Both start with a consultation call.

Business owners and marketing managers

More leads from Google and AI search. Without becoming an SEO expert.

  1. Consult call. Clear the air.Bring every question: your website, marketing strategy, branding, the best way to market what you sell. We pull up your numbers and run a live competitor check on the call. Advice you can use, no obligation.
  2. Website audit. Where results come from.Technical SEO, on-page, content, and your CMS, ranked by what’s costing you leads. Your business is not generic, and neither is the plan.
  3. Monthly execution. Until the numbers move.I do the work on your site and your service pages every month. Only if you want it, and only after you’ve seen the audit.

Expertise on the call and in the work

  • SEO strategy
  • Technical SEO
  • On-page & content
  • Local SEO
  • Google Business Profile
  • Every major CMS & host
  • Hands-on help in your site builder
  • SEO training for owners
  • Second-opinion audits
  • Competitor analysis
  • Data analysis
  • Google Analytics 4
  • Google Search Console
  • Data Studio
  • Marketing strategy
  • Branding & logo guidance
  • Quick website audit on the call
Everything included
  • Technical SEO audit that finds where you’re losing leads
  • Keyword research and SEO strategy that opens new markets
  • On-page SEO, landing pages, and content that ranks in Google and AI search
  • Local SEO and Google Business Profile optimization
  • Shopify and WordPress technical SEO, white-hat link building
  • Full tracking: GA4, GTM, Search Console, Data Studio
  • Fully managed monthly SEO campaigns that compound

5.0 on Upwork and Fiverr. Dozens of businesses grown 2–9x in traffic, rankings, calls, bookings, and revenue.

Dozens of businesses grown 2–9x in traffic, rankings, calls, bookings, and revenue. Home services, real estate, hospitality, e-commerce, healthcare, professional services, and more.

Zero luck. All system.

Five accounts, five different starting points. Every figure comes from a live account, and the same process runs on yours.

  1. Client 1

    9.5×booking inquiry growth in 4 months

    Arkana International

    Retreats consistently booked.

  2. Client 2

    Page 1for “CBN for sleep”, a million-dollar keyword

    SlumberCBN

    Revenue on autopilot.

  3. Client 3

    $1M+in revenue generated

    StayWithStyle Scottsdale

    3,465% organic growth. Millions in revenue driven.

  4. Client 4

    +5,000%organic growth

    Beaches & Babies

    Thousands of new monthly organic views with SEO.

  5. MM

    2,958new keyword rankings

    Medical Mike’s

    Market visibility dominated.

88%of organizations now use AI in at least one business function
1%of leaders call their company's AI rollout mature, with AI fully integrated into workflows

Almost everyone has AI. Almost no one has it working.

The tools are ahead of the teams using them. Most businesses and agencies are running AI as a chat window, not as a workflow. I close that gap with marketing expertise on one side and the build skills on the other: a system mapped to your process, installed in your tools, and checked before a client sees the output.

Source: McKinsey & Company, The state of AI in 2025 and Superagency in the workplace, 2025.

A taste of what gets automated. For agencies

If it repeats, it can run on its own, with a QA gate before anything reaches a client.

Voice agents
Inbound calls answered and qualified, outbound follow-ups booked, around the clock.
Monthly reporting
Numbers pulled, analyzed, and written up with next steps before the client call.
Content and on-page
Briefs, drafts, and on-page implementation, from keyword sheet to CMS.
Backlink outreach
Prospecting, personalization, and follow-up sequences that run without you.
Google Business Profile
Weekly posts, photos, and review replies, on schedule.
Email automations
Lead nurture, onboarding, and reactivation sequences that trigger themselves.
Knowledge bases (RAG)
An AI trained on your SOPs, brand guidelines, and client history, so every output matches your standards.
Tedious manual work
Spreadsheet to CMS, inbox to CRM, report to slides. Any workflow, reimagined with AI in the loop.

Eight starting points. Your workflow decides the ninth.

Book a call to map yours

What sets this apart.

Most SEO is sold as a vendor relationship: a report arrives, a task list follows, someone else does the work. This is the other model.

Agency-tested
Trusted by marketing agencies as their go-to SEO freelancer, on time and on scope.
AI-native
AI SEO and GEO (generative engine optimization) today, plus the automations agencies use to scale delivery without scaling payroll.
Operator, not vendor
I run the SEO strategy and the implementation, so nothing gets lost in handoff.
E-E-A-T driven
Content and site structures built for trust in competitive and regulated industries.
Tool stack
Ahrefs, Semrush, Screaming Frog, Google Search Console, GA4, Data Studio, n8n, Airtable, and a few I keep to myself.
Always current
Algorithm updates and AI search trends, covered.

What clients say.

Every rating, straight from the platform. Including the ones under five stars.

  • Commva Inc 5.0
  • Digital Industry Co 5.0
  • Yamaretto 5.0
  • Magnetic Strategy Agency 5.0
  • Predictive Consultancy 4.2
  • Static Shift Marketing Agency 4.5

Six agencies, rated on Upwork. See the full profile

Five stars on Fiverr, every year since 2022

See the portfolio
  1. 2022

    “Luis is absolutely amazing. He is extremely fast with his responses and goes above and beyond to help. I can tell he is passionate about what he does.”

    madzia21 · United States

  2. 2023

    “This was my second order and Luis, as always, amazed me with his work. Thank you.”

    sadiababydoll · United Kingdom

  3. 2024

    “Really professional and a well thought out process.”

    jamesrbuba · United States

  4. 2025

    “It was great speaking to Luis. He gave clear guidance on the specific next steps for my SEO journey.”

    fernycb7 · United States

Start where it makes sense.

Three ways in for business owners: do it yourself, have it done once, or have it run every month.

Do it yourselfWebsite Audit Checklist

$147one-time

The exact audit I run, as a checklist you can follow page by page.

  • Expert audit checklist, step by step
  • Yours to keep, run it on every site you own
  • Do it yourself in an afternoon, instead of paying a contractor $1,000+
Most popular

Done for you1-Time Website Audit

$997one-time · delivered within 7 days

Not sure why your site isn’t bringing in calls? The audit finds every fix that matters, ranks them by revenue impact, and hands you the order to do them in. Your keywords, your competitors, your next 90+ days, on one page.

  • Full technical and on-page audit
  • Findings ranked by revenue impact
  • Quick-wins prioritized
  • Recorded walkthrough + strategy call
  • Prioritized P0/P1/P2 fix roadmap

Done for youMonthly SEO

$2,500per month · 6-month minimum

Strategy, implementation, content, links, and reporting, run every month until the numbers move. Fully managed campaigns that compound.

  • Everything in the audit, ongoing
  • On-page, content, and link building each month
  • GA4, GTM, and Data Studio reporting
  • One point of contact: me
  • Automations from the list above, quoted as add-ons

For agencies: diagnosis, then a custom AI build.

A one-hour diagnosis of how your team delivers audits, on-page, content, and reporting today. Then a workflow map and a build scoped to it. The quote comes from the map, not a rate card, and it's built around the hours it gives back.

  • White-label SEO delivery, per project or per month
  • AI-automated audits, on-page implementation, and reporting
  • Custom automation for the workflow eating your week

Quoted after the callConsultation fee credited to the build

Book a call to map the build
Luis Cota

Luis Cota

SEO consultant · AI marketing automation expert

  • Obsessed with results. I'm satisfied when you are.
  • Lifelong learner. Marketing and AI, every week, applied to your account.
  • Direct access. Me, no account manager, no hand-offs.
  • Right now. Marketing degree in progress. Driving Uber while the business picks up: 6,392 rides and counting, 4.97 rating. Jiu jitsu and judo for balance, into personal development, nature walks and vegan restaurants for everything else.
Top Rated on UpworkUC Davis SEO CertifiedGoogle Business Profile CertifiedTucson, AZ

FAQs: Before You Book

The questions business owners and agency owners ask first.

What happens after I book the consultation?

You get a receipt, then an email within one business day to collect access to Search Console, analytics, and your CMS. We spend the call on your site, or on your delivery pipeline if you run an agency, and you leave with a ranked plan.

I run a business, not an agency. Is this for me?

Yes. Most business owners start with the $147 checklist or the one-time website audit, then move to a managed campaign once the audit shows where the leads are leaking. You never have to learn SEO to get results from it.

Does the AI automation replace my agency’s SEO team?

No. It removes the repeatable work from their week: audits, on-page implementation, reporting. Judgment, client relationships, and sign-off stay human, and a QA gate is built into every workflow.

I’m not sure what I need. Can you still help?

Yes. Book a call below and we’ll talk it through, whether it’s your business, your freelance work, or a site that isn’t pulling its weight. You leave with an action plan to move forward.

Who am I actually working with?

Me, Luis Cota, directly. Every review on Upwork and Fiverr is public, including the ones under five stars.

Not ready to start? Book a call instead.

You built the business. I'll make sure the right people can find it. Book a discovery call and leave with a clear, actionable SEO roadmap. Limited spots each month.

Run an agency? Same calendar. Book a call for an AI automation consultation or to bring me onto an SEO campaign.

Luis CotaSEO Expert + AI Marketing Automation ConsultantTucson, AZ · hablo español

Pick a day on the rightPick a day below

“Great consultation call with Luis. He went above and beyond to explain things to a beginner. Took more time than originally scheduled. Could feel his expertise, he knows SEO like the back of his hand.”

Consultation client · Upwork
5.0 on both platforms